Yassamine B. is a multidisciplinary designer based in Tokyo. Her practice focuses on art direction, brand identity, editorial design, and illustration for artists, individuals, and companies.
Alongside commissioned work, she develops personal projects driven by experimentation across different mediums. These explorations allow her to expand her creative language,
challenge perspectives, and continuously discover new ways of expressing ideas.
Email
Instagram
Lego | Vitra
As part of this fictive project, we imagined a collaboration between Vitra (Swiss publisher of iconic design furniture) and LEGO to make interior design more accessible to a wider audience.
The campaign introduces a capsule collection of Vitra’s iconic chairs, reinterpreted as LEGO sets to be built with family or friends. Under the slogan “Building timeless design”, the project highlights the timeless value of these design pieces while offering the public a playful, creative, and engaging experience.